by Rae Dillon | Last updated 11 May 2026
If you’re building an online business, you’ve probably heard the terms SEO and GEO thrown around. But here’s the thing: they’re not interchangeable, and understanding them can make or break your visibility strategy. SEO gets your website ranking in search engines. GEO... 
by Rae Dillon | Last updated 9 April 2026
As small business owners, you are your brand. Making sure your content reflects the benefits you provide your customers with as well as your personality and values can be a fine balance. Use these tips for your business writing to give you ideas and make your content... 
by Rae Dillon | Last updated 9 April 2026
BrightonSEO was a fantastic conference full of information about everything related to search, content, and marketing. You can read more about my experience of it here. The CRO and UX panel was the first talk I went to and, despite the myriad information I listened to... 
by Rae Dillon | Last updated 9 April 2026
BrightonSEO is the world’s biggest search conference. Held in Brighton, UK, and San Diego, USA, every year, its aim is to help search marketers meet, learn, and do their jobs a little better. It was founded by Kelvin Newman nearly fifteen years ago in a room...