by Rae Dillon | Last updated 11 May 2026
If you’re building an online business, you’ve probably heard the terms SEO and GEO thrown around. But here’s the thing: they’re not interchangeable, and understanding them can make or break your visibility strategy. SEO gets your website ranking in search engines. GEO... 
by Rae Dillon | Last updated 9 April 2026
Ideal clients, customer avatars, target audience, ideal customer profile (ICP) – these are all terms for the same thing – but what are they? Essentially, it’s a clear, detailed description of an imaginary person who is your perfect customer. This description should... 
by Rae Dillon | Last updated 11 April 2026
Having a blog is essential for small businesses – but it has to be consistent and it has to be good quality. By this, I mean content that is well-thought-out, well-researched, accurate, insightful, and has no spelling mistakes or grammatical errors. Good quality... 
by Rae Dillon | Last updated 9 April 2026
As small business owners, you are your brand. Making sure your content reflects the benefits you provide your customers with as well as your personality and values can be a fine balance. Use these tips for your business writing to give you ideas and make your content... 
by Rae Dillon | Last updated 11 April 2026
If you’ve been wondering about networking events in Milton Keynes, wonder no more! Download my free guide to networking groups in and around Milton Keynes, including times, cost, whether there’s a membership or a lockout, and key information to know. It’s...