by Rae Dillon | Last updated 11 May 2026
If you’re building an online business, you’ve probably heard the terms SEO and GEO thrown around. But here’s the thing: they’re not interchangeable, and understanding them can make or break your visibility strategy. SEO gets your website ranking in search engines. GEO... 
by Rae Dillon | Last updated 9 April 2026
As small business owners, you are your brand. Making sure your content reflects the benefits you provide your customers with as well as your personality and values can be a fine balance. Use these tips for your business writing to give you ideas and make your content... 
by Rae Dillon | Last updated 9 April 2026
I was going to begin this with: Although everyone can write, not everyone can write well. However, when looking at information about International Literacy Day, which was on Sunday 8th September, I found out that 765 million adults around the world lack basic literacy...