by Rae Dillon | Last updated 9 April 2026
Ideal clients, customer avatars, target audience, ideal customer profile (ICP) – these are all terms for the same thing – but what are they? Essentially, it’s a clear, detailed description of an imaginary person who is your perfect customer. This description should... 
by Rae Dillon | Last updated 11 April 2026
Having a blog is essential for small businesses – but it has to be consistent and it has to be good quality. By this, I mean content that is well-thought-out, well-researched, accurate, insightful, and has no spelling mistakes or grammatical errors. Good quality...