About CopywriteRight
Clearer copy, stronger messaging, and a more human way to show up online
I’m Rae Dillon, founder of CopywriteRight. I help small businesses create clearer website copy, stronger brand messaging, and content that is easier for people to trust and easier for AI search tools to understand.
Whether you need sharper website wording, more confident messaging, or content support that keeps pace with how search is changing, I bring a practical mix of writing skill, editing experience, and strategic thinking to help you say what you do clearly.
What I help with
I work with small businesses that want their websites and content to do a better job of explaining what they offer. That might mean rewriting unclear copy, refining existing messaging, improving structure, or building content that supports visibility in both traditional and AI-led search.
My work focuses on:
Website copywriting for small businesses.
GEO-focused copy and content strategy.
Editing and refining brand messaging.
Content support for purpose-led, wellbeing, travel, and independently run businesses.
- Training coaches, consultants and online service providers.
Why I do this work
I’ve always cared about language, clarity, and the way the right words can change how a business is understood. Over time, that grew into a business built around helping people communicate more clearly, more confidently, and more usefully online.
My background includes 17 years as a teacher in the UK, China, and Myanmar, as well as editing, content writing, and years of working across different audiences and industries. This experience has taught me how to listen carefully, understand what people actually need to hear, and shape content so it feels natural, trustworthy, and easy to follow.
Travel has also played a big part in how I work. Seeing different cultures, communication styles, and ways of doing business across more than 70 countries has made me more adaptable, more audience-aware, and more interested in helping brands connect in a genuine, human way.
What this means for you
When you work with me, you are not just getting someone who can write a nice sentence. You are getting someone who cares about whether your message is clear, whether your website reflects your business properly, and whether your content is doing the job it needs to do.
That means I focus on:
Clarity over cleverness.
Structure as well as style.
Messaging that sounds like you.
Content that is useful, readable, and easier for search tools to interpret.
Practical recommendations you can actually use.
Who I work best with
I work especially well with small businesses that care about connection, clarity, and communicating with integrity. Many of the brands I naturally align with are independently run, purpose-led, and looking for a better way to talk about what they do without sounding generic or over-polished.
That can include:
Wellbeing businesses
Ethical travel brands
LGBTQ+ owned businesses
Independent service providers
Small businesses that want clearer website messaging and stronger content foundations
You do not need to fit neatly into one category. If you care about good communication and want your website to sound more human, strategic, and clear, we are likely a good fit.
How I work
A simple, practical process focused on clarity, structure and useful next steps.
1.
Audit
I review your current copy, messaging and page structure to see what is working and what is getting in the way.
2.
Rewrite
I rewrite weak or confusing sections so your copy is clearer, stronger and more aligned with search intent.
3.
Structure
I shape the page so it answers key questions logically, with headings and sections that are easier to follow for both readers and AI tools.
4.
Strengthen
I recommend the next priority pages or content opportunities so your site keeps building relevance and authority over time.
Frequently Asked Questions
What kinds of businesses do you work with?
I mainly work with small businesses, independent brands, and service-based businesses that want clearer website copy and stronger messaging.
Do you only work with businesses in Milton Keynes?
No. I am based in Milton Keynes, but I work with businesses across the UK and beyond.
Do you offer GEO copywriting as well as general copywriting?
Yes. Alongside website copywriting and editing, I also offer GEO-focused support to help businesses create clearer, more structured content for today’s AI-led search environment.
Can you improve existing copy rather than rewrite everything from scratch?
Yes. In some cases a focused edit or strategic rewrite is all that is needed to improve clarity and performance.
What is the best first step?
For many businesses, a homepage audit is the simplest place to start. It highlights what is unclear, what is missing, and what to improve first.
Need clearer website copy?
Whether you want to tighten your messaging, improve your About page, or make your site easier for people and AI tools to understand, I can help you find the right next step.